Lies, Damned Lies, and Statistics
Lies, Damned Lies, and Statistics The importance of third-party validation for agency-branded research. “Lies, damned lies, and statistics” is a phrase describing the persuasive power of numbers,...
View ArticleLatest Research: Social Media Marketing Strategy Report
Latest Research: Social Media Marketing Strategy Report What works in social media marketing and how to make it work for you. Understanding what works in social media marketing today, and how to make...
View ArticleCharts You Can Use: Superior Social Strategy for Reaching and Engaging Customers
Charts You Can Use: Superior Social Strategy for Reaching and Engaging Customers Understanding that your content needs to reach more customers is key to engaging them. Determining which social...
View ArticleCharts You Can Use: Metrics that Matter Most
Charts You Can Use: Metrics that Matter Most Measuring Website traffic continues to matter most in today’s Web-centric marketing world The proliferation of marketing analytics tools gives us the...
View ArticleWhich Social Media Marketing Tactics Work Best?
eMarketer: Which Social Media Marketing Tactics Work Best? eMarketer analysis of Ascend2 research reveals best social tactics to drive engagement also require time and effort Now that marketers’ tenure...
View ArticleMarketingProfs Analysis of Ascend2 Research: B2B vs B2C Marketing Objectives,...
MarketingProfs Analysis of Ascend2 Research: B2B vs B2C Marketing Objectives, Tactics and Metrics MarketingProfs reveals findings from Ascend2′s Marketing Strategy Outlook Survey B2B and B2C marketers...
View ArticleNew Research: Lead Generation is the Lifeblood of Marketing
New Research: Lead Generation is the Lifeblood of Marketing. Nothing pumps new life into a stagnant sales program like a boost in the quantity and quality of leads generated. That’s why lead generation...
View ArticleMarketing Chart: Research Reports Expected to Generate the Most Qualified...
Marketing Chart: Research Reports Expected to Generate the Most Qualified Leads for Marketing Firms The purpose of “Premium Content” is to motivate prospective clients to accept a call to action, such...
View ArticleMarketing Research Chart: Three Most Challenging Obstacles to Content...
Marketing Research Chart: Three Most Challenging Obstacles to Content Marketing Success. Understanding which strategic obstacles are preventing marketers from achieving content marketing success is...
View ArticleEmail Marketing Channel is Strong, but Strategies are Weak.
Email Marketing Channel is Strong, but Strategies are Weak. Research continues to show that email outperforms other channels in achieving marketing objectives. However, despite the importance of this...
View ArticleSearch and Social Integration the Key to SEO Success.
Search and Social Integration the Key to SEO Success. When researching and comparing the performance of various marketing practices, the findings are often ambiguous. But in some cases, the differences...
View ArticleResearch Reports are Vital to Lead Generation Efforts.
Research Reports are Vital to Lead Generation Efforts. An important part of generating and nurturing leads is winning their trust from the outset, and building it over the engagement cycle. Providing...
View ArticleNews: Ascend2 and Optify Partner to Create Digital Marketing Research Center.
Ascend2 and Optify Partner to Create Digital Marketing Research Center. BOSTON—July 30, 2013— Ascend2, a research and content creation firm specializing in the agency market, today announced its...
View ArticleA Landing Page can Make or Break a Marketing Campaign.
A Landing Page can Make or Break a Marketing Campaign. A landing page is the primary point of conversion from an anonymous visitor, email subscriber or social follower to a qualified lead or customer....
View ArticleResearch-Based Demand Generation for Marketing Agency Growth.
Research-Based Demand Generation for Marketing Agency Growth. Which new business initiative would help your agency produce the most new client opportunities? According to 76% of agencies we recently...
View ArticleeMarketer Analysis of Ascend2 Research: Automation, Integration of Inbound...
eMarketer Analysis of Ascend2 Research: Automation, Integration of Inbound Marketing Still Limited. Inbound marketing primarily used to drive leads. Inbound marketing tactics, including content...
View ArticleeMarketer Analysis of Ascend2 Research: Marketers Expect to See Lead Gen from...
eMarketer Analysis of Ascend2 Research: Marketers Expect to See Lead Gen from PPC Campaigns. Higher costs per click seen as most significant challenge. Search marketing remains a useful tool for...
View ArticleMichael Gass: 16 Systems to Simplify New Business for Marketing Service...
Michael Gass: 16 Systems to Simplify New Business for Marketing Service Providers. Michael Gass is a new business consultant to providers of marketing services including advertising, digital, media and...
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Rats… My Mom was Right… Again!
Rats… My Mom was Right… Again! I remember in the 9th grade when I didn’t make the cut for the baseball team and my mom said “the best things in life are the most difficult.” It was one of many pep...
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Key to Content Marketing Success: Calibrate before you create.
Key to Content Marketing Success: Calibrate before you create. A free benchmark study just released at Ascend2 on Content Marketing found that 38% of marketers said that their most challenging obstacle...
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